Yet as the boss of her own label NLV Records, Nina Agzarian is also spruiking the careers of some of Australia’s most seriously buzzworthy artists.
As the music industry decamps to Brisbane this week for the annual Bigsound showcases spotlighting our Next Big Things, Agzarian will be by the side of her label’s pop star-in-waiting Kota Banks.
She has also just launched the latest single of new signing Ninajirachi, who also features on Thursdays, a track on the Lucky Girl EP.
And there’s her partner Swick’s latest club track 1000 Shots which is picking up steam on the airwaves.
The acclaimed DJ and producer, who once influenced the tastes of millions of young Australians as the host of Triple J’s House Party, said her own sound and that of her artists reflects the growing popularity of pop meets club music.
“I was listening to a lot of Ariana Grande and Nicki Minaj and how pop was slowly merging with club music,” she said.
“It totally makes sense when you see all the big pop acts using electronic music producers to make hit songs whether its Diplo or Cashmere Cat.”
The title track of Lucky Girl was written for the baby girl of her best friend, Australian superstar DJ Anna Lunoe.
“I met Willow and when I left, I cried all day about my best friend’s baby and how lucky she is to have Anna as her mum,” the artist said.
A chance meeting with pop princess Vera Blue at the annual New Year’s Day festival Field Day resulted in their collaboration on the EP’s I Know How It Goes, which also features another underground star Ecca Vandal.
“I invited her to come around to the studio and hang out and write for the day and in the last 10 seconds, I asked Vera if she wanted to do I Know How It Goes real quickly,” she said.
As well as travelling the world DJing for the rest of the year, Agzarian will be helping guide her label’s young charges, particularly Kota Banks who is being hailed as a unique new voice in Australian pop music.
“She’s a dreamer. Every young singer wants to be on a major label but with us, she has more control over her music rather than ending up with the biggest debt in the world that you can’t pay back,” Agzarian said.
“You look at what is going well in pop music right now and it’s the people taking risks even as they are in the worlds of Katy Perry and Taylor Swift and Anne-Marie.
“Kota and her peers are up against them and we’ve got the songs, now we just have to find these artists in front of an audience.”
Besides Bigsound where Kota will be performing in front of industry tastemakers, she has also been booked to perform at the annual Falls Festival this year, with tickets on sale from Thursday.